Quality. Design. Fair price. Local production. Sustainability. Ethics.
“Every man is torn between two needs; the need of the Canoe, symbol of travel and adventure, and the need of the Tree, symbol of rootedness and identity”.
RAF/AL Eyewear is the story of the tree and the canoe. Of strong moments from OUR nomad lives, backpacks, sunsets, live music, powder snow, waves.
But what would this be without the inspiration of loved ones and the inherited strength and values of authenticity and simplicity?
The founders wanted to create a brand to inspire people to aim at an extraordinary lifestyle and question the norms that need to be.
Like for example, the rules set by the fashion industry, imposing high prices for products often made of questionable materials, and in countries with lower ethical and quality standards.